Promote with Search Engine Marketing (SEM)

You may have a unique site, but how do people find it among the millions of others on the Internet? Even though there are over 1 billion web users, there are more than 100 million sites competing with yours. And to make matters worse, large companies have big budgets to spend on attracting viewers every day. You may sell the best product and have a fantastic looking site, but if no one sees it, your site will not succeed. The solution is a carefully designed and balanced Internet marketing strategy that will drive search traffic to your site by maximizing your rankings and targeting your audience. It is designed to covert customers and is continually monitored and fine tuned to improve results.

Search Engine Optimization (SEO)

We start by optimizing your site so that the maximum number of searchers will find it by creating a solid foundation for organic searches. There are several types of advertising, including paid inclusion, banner advertising, and paid placement, but organic(or natural) results account for over 60% of successful hits. That is because they are most trusted by web searchers because they are the most objective method of finding a site. Every successful SEM strategy must include search engine submission and web optimization services.

Web site promotion

Once optimized for organic searches, we can promote your site to the major directories and engines and get top ranking with Google, Yahoo!, Ask, MSN and AOL. Included in our SEO consulting:

keyword selection
individual page titles
page descriptions
meta tag optimization
web copy writing to corresponding keywords
linking and ranking assessment
Google Sitemaps and Google Analytics
spider analysis and robots mapping
Yahoo! and DMOZ directory categorization
submit to over 900,000 directories worldwide
scheduled re-submission as often as every 45 days
report generated with each update

Email campaigns — get more customers!

Lookit can help you create an email direct response campaign integrated with your site. Capture email addresses of current and prospective customers and send them regular HTML emails about new services, company events, product promotions, or other news announcements. Lookit is an authorized partner for Constant Contact. Click here for more info on how to keep your company visible and ahead of the competition!

Boost your visibility with paid placement

There are several options for getting top ranking in your local area in national directories. Lookit works with Citysearch for local, regional, and national campaigns, as well as Yahoo! (formerly Overture) for national or International exposure.

Get listed in DMOZ

DMOZ is The Open Directory Project. It is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. So it is FREE and unbiased. It can take weeks or months to get listed in DMOZ, and there are several requirements and restrictions. But the boost to your rankings is well worth it.